Maruf
Senior product designer
I sit in the middle. People tell me what the business and its users need, AI speeds up the early work, and I make the design calls and see them through to launch.
UnderstandDecideDesignBuild & polish
About
The person behind the work.
Where I’ve worked, how I work, what I’ve helped ship and what I’ve studied along the way.
My story so far
AI for the groundwork, people for the decisions.
I’m a senior product designer working with established startups on products that are live and growing. Most of my work is complex SaaS and enterprise platforms. My job is to make them easy to use while keeping every screen tied to a business goal: activation, retention, conversion, or simply letting people finish a hard task without raising a support ticket.
I’ve changed how I work. AI is now connected to my design tools through MCP, and I use it for research, ideation, function planning and first wireframes. That early work moves much faster, and the time it frees up goes into the business decisions I make with founders, production and operations teams. Once we’ve decided, I design the final interface myself, then stay with the developers to test, manage fixes and polish the product until it’s right.
No two products need the same process. Some need lean, fast UX so you can ship and learn. Others need deep, research-led work because getting it wrong is expensive. I can tell which one yours needs, and I’ll tell you honestly how to make the whole project run better, including the parts outside design.
How I work
People, AI and the tools in between.
MCP is a connector that lets AI work inside the tools I design with, so research, ideas and first wireframes move from one tool to the next without being rebuilt by hand. People sit closest to the centre, because that’s where the real decisions get made.
I get to know the business and the people using it, and AI helps me synthesise what we learn, quickly. Tight on lean projects, deeper when the problem demands it.
With the research on the board, we choose together what to build and what to cut, and the reasons stay on the board so everyone can see them.
I plan functions and flows with AI and get first wireframes in place quickly. The visual design is mine, done by hand, with motion and graphics I direct using AI tools.
A clean, documented handoff, then I stay with the build until the product feels finished. After launch, real user behaviour shapes the next round.
Founders
People · Decisions
We tie every screen to a business goal: activation, retention, conversion or fewer support tickets. I’ll also tell a founder honestly how to make the whole project flow better.
UnderstandDecide
Operations & production
People · Decisions
I work directly with operations and production teams on the business decisions behind the product. They know how the work really runs, and that shapes what we build.
UnderstandDecide
Developers
People · Decisions
I stay close through the build, check progress with the engineers and test each release. I manage the fixes and polish until what ships matches what we designed.
DecideBuild & polish
Users
People · Decisions
User interviews at the start, and after launch, how real people actually behave decides the next round of refinements.
UnderstandBuild & polish
Claude
AI through MCP · Research and first drafts
Ideation and function planning. I work through features, flows and edge cases with it, and through MCP the agreed plan becomes a first wireframe structure I can react to.
Design
ChatGPT
AI through MCP · Research and first drafts
Research synthesis and ideation, and graphic design. I direct the visuals and keep only what fits the brand.
UnderstandDesign
Lovable
AI through MCP · Research and first drafts
Research synthesis and quick wireframes, so we have something real to react to early.
UnderstandDesign
AI motion
AI through MCP · Research and first drafts
Motion and animation design, made with AI tools under my direction.
Design
Miro
Tools · Craft and delivery
Where it starts. Research, ideas and requirements go on one board and become documented plans the whole team can see and add to.
UnderstandDecide
Figma
Tools · Craft and delivery
Where the final design happens. I design the high-fidelity UI myself, with prototypes and a design system developers can build from.
DesignBuild & polish
Atlas.ti
Tools · Craft and delivery
Qualitative UX research: coding interviews and finding the patterns in what people say.
Understand
Google Sheets
Tools · Craft and delivery
Cleaning and organising research data before analysis.
Understand
Adobe Creative Suite
Tools · Craft and delivery
Branding and visual design.
Design
Notion
Tools · Craft and delivery
Project coordination, writing and documentation.
DecideBuild & polish
ClickUp
Tools · Craft and delivery
Project coordination and tracking fixes with the team.
Build & polish
Slack
Tools · Craft and delivery
Day-to-day communication with the team.
Build & polish
Tap any icon in the map to see how I use it.
Selected products
Products I’ve helped ship.
- 01Real estateEurope’s largest AI-powered PropTech databaseProperty search rebuilt for millions of users.
- 02Real estateThe world’s first social-media-based PropTech platformDesigned from a blank page to a live product.Read the case study
- 03HospitalityEurope’s first property management system for small hotelsDynamic pricing and the daily operations tools the team relies on.
- 04EducationBangladesh’s leading diploma-based ed-tech platformA full UX/UI overhaul, used by thousands of students.
- 05InsuranceAn insurance quoting tool with intimidating math behind itRebuilt into a flow non-technical users finish on their own.Read the case study
- 06AIOne of the earliest comprehensive AI tool directoriesA clean interface system built to scale.Read the case study
Experience
Where I’ve worked.
Feb 2022 – Present
Freelance UX/UI Designer
Upwork · Remote
SaaS product design for international clients, usually owning the work from discovery to a developer-ready handoff, with a focus on UX writing and interface design. Many of these clients have stayed with me for the long term.
Jun 2023 – Jul 2025
User Experience Manager
hello:here · Mallorca, Spain (remote)
I led UX/UI design and UX writing across the company’s SaaS products, ran user research and worked with stakeholders to keep the design tied to the strategy. I also shaped marketing plans and wrote blog content for the brand.
Nov 2022 – Mar 2023
Junior UX/UI Designer
Wizard Software & Technology Bangladesh Ltd. · Dhaka, Bangladesh
Web and mobile interfaces, usability analysis and close handoff with developers. I also brought component-based design systems and newer design tools into the team’s workflow.
Industries I know well
- Real Estate & PropTech
- AI & Automation
- Education & E-Learning
- B2B SaaS
- Hospitality Technology
Education
- Human-centered design, design thinking and HCIInteraction Design Foundation (IxDF)2024–2026
- Diploma in Human-centered Design (HCD)Userhub, Dhaka2023
Certifications
- Human-centered Design (HCD)IxDF2025
- Enterprise Design Thinking Co-CreatorIBM2024
- Enterprise Design Thinking PractitionerIBM2022
- Google UX Design CertificateGoogle2021
Contact
Got a complex product? Let’s talk it through.
Tell me what you’re building and where it’s stuck. I’ll give you an honest read on whether I’m the right fit and how I’d approach it.